MIC



BRANDED CONTENT

Mic is a millennial digital news publication featuring diverse voices that for a time, boasted the nation's most diverse newsroom. Bread's Arielle was the singular producer for the publication's feminist vertical on emerging platforms, including Instagram. She produced, created, and executed all content — from video campaigns to animations to quote graphics and copy—  working with designers, animators, influencers, and strategic brand partners to create a platform that doubled its audience in months. She also produced editorial content that for the first time, incorporated video directly into its traditional article-format storytelling.



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NEW YORK        LOS ANGELES